Travis and Jason Kelce are already super famous.
And the NFL brothers are on the verge of becoming super rich.
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The Kansas City Chiefs superstar tight end and former Philadelphia Eagles offensive lineman built their New Heights podcast from scratch, hitting the airwaves at a time when sports pods were plenty but unique ones with real NFL voices were missing.
Less than two years later, Travis is dating international pop music star Taylor Swift, while Jason is being pursued by a variety of TV and streaming networks after announcing his tear-filled retirement from pro football.
Throw in the fact that Swifties consume everything Swift (and Travis), and the Kelce brothers could land a new podcast deal that would value New Heights at a whopping $90 million.
There is mounting competition among 20 big brands for the Kelces' highly popular show, a source told The Sun.
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The Athletic previously reported in March that Jason could line up a new deal with one of the major United States television networks, with the deal potentially including Travis and the brothers' podcast.
Per that report, NBC, CBS and ESPN were all interested in acquiring Jason's talents for a major TV role.
Amazon Prime Video was also a contender to land Jason's services, with one potential deal involving Travis and the podcast.
Despite the NFL season being over and teams gearing up for the annual draft, the Kelce brothers have continued to churn out their weekly podcast, teasing big-name guests and creating social-media chatter.
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They recently took their pod on the road to the University of Cincinnati, where the Kelces played college ball before entering the NFL.
In addition, the Kelces have teased that they want to eventually bring their podcast to the United Kingdom for an across-the-ocean live show.
Travis Kelce and Jason Kelce challenge each other to beer drinking contest and reveal who they think would win
"Dude, we've got to get over there," Travis said.
"You don't got to talk me into that," Jason said. "I'd be very down for that."
The brothers have become so popular that their jerseys are outselling franchise quarterbacks.
Travis recently hit up the Coachella music festival with Swift.
Thanks to the power of the Swifties and increased interest among NFL fans across the globe, New Heights has 2.3 million subscribers on YouTube and 2.5m followers on YouTube.
The pod covers a range of topics, mostly from the NFL, as well as pop culture and the brothers' own personal lives.
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They've had a ton of special guests, including Kansas City quarterback Patrick Mahomes and Eagles running back Saquon Barkley.
The Kelces launched their award-winning podcast in September 2022, just months before they met in Super Bowl LVII - dubbed the 'Kelce Bowl' - where Travis' Chiefs beat Jason's Eagles 38-35.
The show's success was recognised at the recent iHeartMedia’s 2024 iHeartPodcast Awards where 'New Heights' took home the prize of podcast of the year.
“Listen, this is an incredible honor, especially for two jabronis like us," Jason said. "To receive an award like this is beyond humbling and we would be remiss if we didn’t immediately thank all of the 92 percenters [their fanbase] out there — aka Swifties — who voted for us to win this award."
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“Thank you guys for everything," Travis said. "We truly do have the best fanbase in the entire world."
A fanbase that could soon value their once-simple podcast at $90 million.